Chris Reed

Can you afford to make the same crisis communications mistakes in your PR strategy? How much is your reputation worth?

The response from Las Vegas Airport (McCarran, @lasairport on Twitter) to the fire on yesterday’s British Airways flight, is

Twitter the very clever censor Twitter is no longer a passive social media channel. It is trying to balance freedom

A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on

With great power comes great responsibility. But not if you’re an international car giant, apparently. Irrespective of your existing

The world of crisis communications is undoubtedly far more complicated than the Economist’s review of Glass Jaw: A Manifesto

We’re often asked to put together content and social media strategies for our clients, and then to make them

My mac alerted me to a new Safari update, today. Nothing too surprising about that. Normally I just wouldn’t

Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about

Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s campaign features four times more names than previously, including mate, bestie, mum and dad. Nice touches. The return of the campaign was apparentl

The power of the boycott, or a campaign by users (or non-users) is not a new phenomenon. But social media

Just a quick follow up/edit after my last post on Malaysia Airlines’ approach to crisis communications. After the previous