Communications strategy

Create a communications strategy and creative route to generate interest in a three-day Human Rights Forum which brings together hundreds of MEPs, policymakers, academics and activists

Develop a social strategy to which balances members’ desire for privacy and the Club’s desire to highlight all it has to offer - particularly to potential employees.

Define social objectives, KPIs and reporting mechanics to provide a read-across for PR and Marketing teams.

Develop and implement a content-led communicationss strategy to boost awareness of the potential impact of genomic medicine in the UK

A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on

We’re often asked to put together content and social media strategies for our clients, and then to make them

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence on 21 March, and last week’s panel debate (22 March 2012) at the Guardian’s Changing Media Summ

Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”

Reputation management will become a more recognised discipline around the board table The more exposure the C-suite have to listening

IBM recently published one of their ‘redbooks’ in which they describe social business as “a game-changer for small, medium and