Genomics England: Develop a 'step change' communications strategy
Develop and implement a content-led communicationss strategy to boost awareness of the potential impact of genomic medicine in the UK
1 min read
Content creation and social media
Words and pictures. Films, and data visualisation. Paid, earned, shared and owned.
22 posts
The real reason that Starbucks spells your name wrong
Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about
My name, your drink. Mass personalisation? Or a social gimmick?
Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s campaign features four times more names than previously, including mate, bestie, mum and dad. Nice touches. The return of the campaign was apparentl
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Oxfam and DEC – Crisis Communications experts
We’re still adjusting to the destruction and havoc caused by the Typhoon Haiyan in the Philippines, and there’s
2 min read
Social business predictions for 2012 – part two
People will get bored of brands on Facebook
Asking people to click ‘like’ if they’ve had a good weekend,
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2012 – Social Business predictions
We’ve all had fun (well, all apart from him), but the party season is now over.
At the same
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Social media channels are a part of the communications mix. They’re not the be-all and end-all
Some people have got extremely excited about the rapid rise of social media and content over the last few years.
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Delivering social currency – the challenge for communications agencies
Brian Solis, the latest addition to Altimeter’s all-star social media analyst line-up, has got a new book coming out
2 min read
Tinchy Stryder’s Ipad performance at Carphone Warehouse last night
Who wins from this? Stryder, Carphone Warehouse, or iPad? I reckon all of them. Genius…