Evaluation

A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”

Reputation management will become a more recognised discipline around the board table The more exposure the C-suite have to listening

“If I tell my Facebook friends about your product, it’s not because I like your product. It’s because