AI and communications Should refugees go home? When is it right to use Chat GPT to write a clickbait headline Chris Reed Jul 26, 2023 2 min read
AI and communications Fake News: who should you credit when you use AI images? When should you credit your AI with creating an image? Chris Reed May 5, 2023 5 min read
Crisis communications A misinformation crisis for Metro Bank Spare a thought for the comms team at Metro Bank, facing a possible run on the bank due to fake Chris Reed May 14, 2019 3 min read
What we think We are all advertisements now – and that’s not a good thing Here’s a little piece I originally wrote for Marketing Week: I’m not saying we should rewind the clock. Chris Reed Sep 18, 2013 2 min read