EUDA: Producing a launch event for a landmark report
Producing an online launch event including launch and social films
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Publicity and PR
10 posts
Quality Seconds > Pointless Eyeballs
A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on
3 min read
The real reason that Starbucks spells your name wrong
Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about
My name, your drink. Mass personalisation? Or a social gimmick?
Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s campaign features four times more names than previously, including mate, bestie, mum and dad. Nice touches. The return of the campaign was apparentl
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Communications in the BBC. September 11th ten years on.
Every generation has its defining moments.I thought the death of Princess Diana would be mine. But it wasn’t. I first heard that a plane had crashed into one of the Twin Towers during lunch in the BBC canteen. One of my Press Office colleagues received a text. We thought it was a joke at first, … Re
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Crisis communications and social media - my keynote for tomorrow
I'm on the platform tomorrow at Social Media influence talking about social media and crisis communications.
I'
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Social media channels are a part of the communications mix. They’re not the be-all and end-all
Some people have got extremely excited about the rapid rise of social media and content over the last few years.
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Delivering social currency – the challenge for communications agencies
Brian Solis, the latest addition to Altimeter’s all-star social media analyst line-up, has got a new book coming out
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Tinchy Stryder’s Ipad performance at Carphone Warehouse last night
Who wins from this? Stryder, Carphone Warehouse, or iPad? I reckon all of them. Genius…